SEO report of maccallumross.com
MacCallum Ross
www.maccallumross.com/
MacCallum Ross is a research firm specializing in evaluation, assessment, strategic planning and organizational effectiveness for higher education ...
Tasks
- Avoid using deprecated HTML tags.
- Try to make your site load faster.
SEO
URL
Domain : www.maccallumross.com/
Character length : 22
Title
MacCallum Ross
Description
MacCallum Ross is a research firm specializing in evaluation, assessment, strategic planning and organizational effectiveness for higher education, nonprofits and foundations.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
MacCallum Ross
Character length : 14
Good! The title’s length is between 10 and 70 characters.
Character length : 14
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 66%
Good! The text / code ratio is between 25 and 70 percent.
Good! The text / code ratio is between 25 and 70 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 23 | 22 | 0 | 0 | 0 |
Heading structure in the source code
- <H1> MacCallum Ross
- <H2> Evaluation, Consulting, Research
- <H2> Capabilities
- <H3> Evaluation & Measurement
- <H3> Organizational Effectiveness
- <H3> Survey Research
- <H3> Strategic Planning
- <H2> Case Studies
- <H3> Centralizing for organizational effectiveness
- <H3> Strategic Plan Implementation
- <H3> Accountability and Performance Metrics
- <H3> Beyond Surveys: Building Informative Measures
- <H3> Planning and Market Analyses
- <H3> Assessment Capacity Building
- <H3> Evaluation to Inform Curriculum Development
- <H3> Survey Research to Provide Data for Decision-making
- <H3> Strategic Planning
- <H3> Stakeholder Research
- <H3> Survey of City Residents to Inform Strategy
- <H3> Improving City Department's Operations
- <H3> Program Impact Evaluation
- <H3> City Strategic Planning Process
- <H3> Focus Groups and Structured Interviews
- <H2> Clients
- <H3> Clients 1
- <H3> Clients 2
- <H3> Clients 3
- <H2> Evaluation & Measurement
- <H2> Organizational Effectiveness
- <H2> Survey Research
- <H2> Strategic Planning
- <H2> Centralizing for organizational effectiveness
- <H2> Strategic Plan Implementation
- <H2> Planning and Market Analyses
- <H2> Accountability and Performance Metrics
- <H2> Beyond Surveys: Building Informative Measures
- <H2> Strategic Planning
- <H2> Stakeholder Research
- <H2> Survey Research to Provide Data for Decision-making
- <H2> Evaluation to Inform Curriculum Development
- <H2> Assessment Capacity Building
- <H2> Focus Groups and Structured Interviews
- <H2> City Strategic Planning Process
- <H2> Improving City Department's Operations
- <H2> Survey of City Residents to Inform Strategy
- <H2> Program Impact Evaluation
Word cloud
- strategic61
- evaluation53
- organization44
- data43
- develop43
- planning42
- process41
- work35
- plan34
- survey33
- how28
- effectiveness26
- stakeholders26
- goals25
- key24
- questions23
- help23
- focus23
- needed22
- time21
- organizations20
- working20
- strategy20
- best19
- all18
- groups18
- research18
- metrics17
- results17
- understanding17
- organizational16
- change16
- plans16
- state16
- detailed16
- often15
- knowledge15
- accountability15
- teacher15
- support15
- requires15
- practices15
- stakeholder14
- performance14
- measurement14
- reliable14
- we’ve14
- current14
- learning13
- capacity13
- surveys13
- programs13
- education13
- analysis13
- asked13
- building13
- clients13
- analyses12
- system12
- developing12
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| strategic | |||
| evaluation | |||
| organization | |||
| data | |||
| develop | |||
| planning |
Two Word cloud
- strategic planning13
- focus groups12
- strategic plan11
- with organizations9
- planning process8
- working with8
Three Word cloud
- teacher preparation programs9
- surveys are easy4
- can answer most4
- provide reliable results4
- right number and kinds4
- was intended for3
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 23 images on this web page.
Alternate attributes for the following 21 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 21 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://www.maccallumross.com/.. /down-arrow.png
- http://www.maccallumross.com/.. /capabilities-arrow.png
- http://www.maccallumross.com/.. /capabilities-arrow-mobile.png (14 occurrences)
- http://www.maccallumross.com/wp-content/uploads/2016/06/logos1.jpg (1 occurrences)
- http://www.maccallumross.com/wp-content/uploads/2016/06/logos2.jpg (1 occurrences)
Readability
Flesch–Kincaid Grade Level
11.60
Flesch Reading Ease
38.90
Coleman Liau Index
12.00
Automated Readability Index (ARI)
11.40
Dale–Chall Readability
6.80
SMOG Index
12.00
Spache Readibility
5.00
Number of letters
38408
Number of words
7186
Number of sentences
471
Average words per sentences
15
Number of syllables
12947
Syllables in words
13076
Average syllables in words
1.80
Number of words in first three syllables
1589
Percentage of word / syllables
22.11
Words not in Dale-Chall easy-word list
2763
Words not in Spache easy-word list
719
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
7,468 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/jquery-1.7.1.min.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/jquery-ui-1.8.17.custom/js/jquery-ui-1.8.17.custom.min.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/jquery.validate.min.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/fancybox/jquery.fancybox-1.3.4.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/scrollpane/jquery.mousewheel.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/scrollpane/jquery.jscrollpane.min.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/scrollpane/mwheelIntent.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/respond.min.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/fixorientationchange.js
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/main.js
- http://www.maccallumross.com/wp-includes/js/comment-reply.min.js?ver=4.7.4
- http://www.maccallumross.com/wp-includes/js/wp-embed.min.js?ver=4.7.4
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.maccallumross.com/wp-content/themes/maccallumross/stylesheets/style.css
- http://www.maccallumross.com/wp-content/themes/maccallumross/fancybox/jquery.fancybox-1.3.4.css
- http://www.maccallumross.com/wp-content/themes/maccallumross/javascript/scrollpane/jquery.jscrollpane.css
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Links
We found a total of 38 different links.
Internal links: 37
External links: 1
Internal links: 37
External links: 1
External links:
| Link text (anchor) | Link strength |
|---|---|
| Zubasti |
Internal links:
Website security
IP
50.63.97.1
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H3 : Assessment Capacity Building , ( -8957px from top )
- H3 : Survey of City Residents to Inform Strategy , ( -8957px from top )
- H3 : Evaluation to Inform Curriculum Development , ( -8918px from top )
- H3 : Improving City Department's Operations , ( -8898px from top )
- H3 : Survey Research to Provide Data for Decision-making , ( -8859px from top )
- H3 : Program Impact Evaluation , ( -8839px from top )
- H3 : Strategic Planning , ( -8800px from top )
- H3 : City Strategic Planning Process , ( -8800px from top )
- H3 : Stakeholder Research , ( -8761px from top )
- H3 : Focus Groups and Structured Interviews , ( -8761px from top )
- H1 : MacCallum Ross , ( 18px from top )
- H2 : Evaluation, Consulting, Research, ( 129px from top )
- H2 : Capabilities, ( 529px from top )
- H3 : Evaluation & Measurement, ( 772px from top )
- H3 : Organizational Effectiveness, ( 808px from top )
- H3 : Survey Research, ( 844px from top )
- H3 : Strategic Planning, ( 880px from top )
- H2 : Case Studies, ( 1010px from top )
- H3 : Centralizing for organizational effectiveness , ( 1199px from top )
- H3 : Strategic Plan Implementation , ( 1258px from top )
- H3 : Accountability and Performance Metrics , ( 1297px from top )
- H3 : Beyond Surveys: Building Informative Measures , ( 1356px from top )
Typos
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